Atlas Form: The Art of Custom Performance

We started Atlas Form with a simple, uncompromising belief: Your athletic apparel should be as disciplined and well-designed as your body.

In a world of fast fashion, disposable trends, and loud logos, we saw a need for something permanent. We wanted to create a uniform that wasn’t just for performance, but a part of it—apparel that blends the clean lines of high-fashion minimalism with the unyielding durability of true athletic gear.

Our tagline is our mission. “Strength in Design” isn’t just about fabric weight; it’s about the confidence that comes from a precise fit and the power of an understated aesthetic.

We named our brand Atlas Form to represent this balance:

• “Atlas” stands for the foundational strength and endurance required to carry the weight of your ambitions.

• “Form” represents the ideal silhouette and the perfection of movement.

From the resilience of The Hermes Jogger to the structure of The Zephyr Cap, every piece in our collection is named for the icons that inspire this balance of power and grace.

Quality cannot be rushed. Unlike mass-market brands that warehouse thousands of identical items, Atlas Form operates on a bespoke, made-to-order model.

When you place an order, you are commissioning a piece of gear specifically for you.

• Precision Embroidery: We reject cheap screen printing. Our logos are custom embroidered using high-density threading for a permanent, luxury finish that will never peel or fade.

• Zero Waste: By crafting only what is requested, we eliminate the environmental burden of excess inventory.

• Worth the Wait: Because your gear is crafted individually, please allow 8–12 business days for production and inspection before shipping. We promise it is worth the time.

I’ve always believed that the work you put in is an act of design—you are building a stronger form.

For years, I was frustrated by the activewear market. Everything was either cheap and flimsy or covered in loud, obnoxious branding. I wanted to wear something that respected the work: apparel that was clean, powerful, and uncompromising in its quality.

I created Atlas Form for the connoisseur—the athlete and professional who treats their training as a craft. We don't compete on speed; we compete on standards.

Thank you for choosing quality over excess.

Dustin Mansfield, Founder, Atlas Form